The Basics of Cold Calling
  1. Complete the call within a clear and short timeframe. The longer you’re on the phone, the closer you’re moving the prospect towards selling you a NO, rather than you selling them a YES.
  2. Even more important than time of the phone is the time between successive calls. Buy yourself an egg timer and make sure that you’re back onto your next call before the sand has run through. That’s the real key.
  3. The structure of the call must be broken into three key areas: Introduction (10-15 secs), the Body (30-45 (secs) and Conclusion (10-15 secs).
  4. With only 2% of your competition utilising Cold Calls as a means to grow their business, there is an immense opportunity awaiting those who overcome fear and procrastination and get into integrity and action.

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