Lead Generation

Active versus Passive lead generation…what’s the difference?
Active – out in the market searching and asking for a yes or a no from your prospect, designed to build business immediately.
- i. Should make up 80% of your activity in building business.
Passive – building your profile, not designed to get someone to buy.
- i. Should make up 20% of your activity in building business.
Unfortunately, most businesses are built around passive prospecting techniques and wondering why the phone does not ring, or spending so much on advertising all the while not turning a positive Cashflow. Doesn’t make sense really! Does it?
What’s going to grow your business – cold calls, door knocks, requesting referrals.
Anything where your prospect is asked for a YES or a NO.